It’s been quite some time since we’ve had our online calendar up and running and we’ve finally found a new one. We’ve looked at new scripts to run, purchasing a calendar program as well as Google’s calendar but nothing has excited us untill now.
Over the past six months alone, our Web site has averaged 41,436 hits per month. Which is a high testament to the interest and searches for Iowa arts by Internet users.
We know that there are many other online calendars in use and still encourage everyone continue to utilize them. Yet, with our large usage we have encored in the past, we know that all of you will once again enjoy having an additional vehicle to get your message out to the masses via www.artsceneiowa.com.
As a reader, you may recall I often say, “If you build it… that doesn’t mean they will come.” Meaning, that because one has an event, and you believe it will revolutionize the world… unless Iowans know of its existence, dates and times, people will stay at home and not notice. Period.
We encourage everyone to post any arts related events such as gallery openings, music dates, classes, theater openings or anything else. Likewise, we also encourage artists to use our calendar to post their openings and receptions wherever they may held such as coffee houses, small businesses and everywhere across the state.
Just as important, don’t neglect the fact that even though your event might be off the driven path, getting the word out and as far reaching as possible is your own brand awareness that will assist with bringing in potential new audiences and creating excitement.
Do as much as you can to promote yourself. Find all of the online calendars that you can along with emailing your event to editors and entertainment writers at your local and regional publications. — Roderick Kabel